Marketing

Similar to user interaction and experience, marketing is an essential part of communicating products and services. Marketing is often your first opportunity to showcase yourself to the consumer and first impressions matter! Great marketing has the power to draw potential customers in and to investigate further. There are many ways digitally and physically to market yourself, this can range from posters, social media, apps, video content, websites, etc to creative packaging, promotions, signage, etc. It can be there to simply showcase, to educate or explain a product or service. Marketing can be the first step in user interaction and experience.